Nokia Plan touchscreen line of phones for masses : Nokia’s strategy to beat Iphone

Its not about Nokia and Sony guys, Its about Nokia and Iphone. Iphone to be launched in 70 countries.. then what about rest ?? If Iphone 2.0 is unlockable, then does Iphone fans have to wait another year or might be more?? These were few of the many questions which many iphone fans are not ready to even think about. However, Nokia has come up with an answer. Updated S60 touch Video along with leaked picture of new nokia phones, were just a start.

Iphone may fall in its own trap !! Why locked ??

3g Iphone launch was a very high anticipated event, however, it made me a bit upset as it did not see a debut in UAE. When I searched, I figured out Iphone in UAE is not going to be lauched very soon !! Reason was very clearly mentioned in the local newspaper Gulf News. An exclusivity contract for the iPhone that etisalat ( UAE’s Network Service Provider) was seeking has been rejected by the TRA . Why, the following comments by TRA official will make it clear.

Exclusivity is considered anti-competition in the UAE. If Apple does not open the iPhone to all [operators] in the UAE, it won’t be coming here,”

“We don’t want anything to do with monopoly. Exclusivity is close to monopoly and it is prohibited in the competition law of the telecom sector,”.

Just imagine if the same stand is taken by the remaining countries, Iphone will never be able to reach masses unless unlocked. But again, seems like apple is gonna go harsh on unlocking.

Nokia’s touchscreen line of phones for masses

So when so many limitations set by Iphone, the only way mobile companies can compete is by targeting the areas where Iphone fails. Nokia’s highly anticipated s60 touch phone do have capability and a powerful name behind them. Nokia afterall now the most trusted brand in India
. So, if Nokia can target masses for whome Iphone is out of reach, with a phone which can provide a similar kind of experience, then another success story is awaiting to be written.

As per, Senior Vice President of Nokia Markets Anssi Vanjoki

“Currently, the market for touchscreen products is a niche market. We always aim for a situation where we can cover all the segments with all the options,” said Senior Vice President of Nokia Markets Anssi Vanjoki. He added “We will introduce products from the very low segment to the highest one featuring this type of functionality.”

Nearly a year back the story was totally different. Nokia was first caught quoting that Nokia is not interested in Touchscreen phones because they are highly limited, but, later their new license for new touch feedback technology, did show their interest in touchscreen phones and also did prove that something to be launched in 2008, and we have pictures of Nokia Tube.

I wonder whats the reason for Iphone to be locked with some provider. After all now Apple is not getting any revenue share. The only reason I can think of is that, Steve Jobs want people to either use full functionality of Iphone which can only be possible when you join in a contract with a service provider, else, dont use Iphone.

However,what ever the reason is , if Nokia plans are as tough as per the words of Vice President, I think the best possible Iphone competitor is going to be launched soon. After all I feel, the best way to beat Iphone is by being , Not another Iphone .

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