Earth hour in Dubai didnt see a huge success, but however it was effective in realizing people that to get serious regarding climate. However, this is a brief post trying to take off certain misconceptions prevailing in mind of many.

Blackle is not related to google !! Get over it
I think this is kinda a biggest misconception prevailing over the web world ( I also fell in trap ). Earth hour has again sparked this misconception where bloggers posting about usage of blackle to conserve energy and also, its by Google. Its clearly mentioned in Google’s official blog and also on Blackle that it uses Google’s Custom Search and is not related to Google ( quite possible a money making website with google adsense
) .
Blackle Saves Engery ?? No !! It might increase consumption
Second misconception, Blackle saves energy. Yeah must have saved a little amount of energy when CRT monitors were used, but with LCD monitors coming into picture everywhere, Blackle might just increase energy Consumption. Again this is at Google’s Official Blog and is proved with certain tests here. The same Google post suggest you small steps which can help you in saving Power. Also you can check 5 simple power saving steps here too.
Now Quoting from the Blog’s Post :
One idea, suggested by the site called “Blackle” (which is not related to Google, by the way, though the site does use our custom search engine), is to reduce energy used by monitors by providing search with a black background. We applaud the spirit of the idea, but our own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption. To the contrary, on flat-panel monitors (already estimated to be 75% of the market), displaying black may actually increase energy usage. Detailed results from a new study confirm this.
Google support blackle by going black at earth hour

This has again sparked misconception. The above image posted at Googlified, indicate that google went black during earth hour. Many people again got a misconception that this is in support for blackle and hence black surely reduce energy consumption.
Well, Google going black at earth hour, was a mere promotion for the event reminding people to switch off the lights between 8pm to 9pm on March 29th. With thousands of people logging into google every minute, I dont think there was better way of reminding.
I hope my readers will get rid of all these misconceptions and will take serious measure for energy consumption to the extent possible. Switching off lights during earth hour is kinda a eye opener to many that, we can live without power for some time atleast. Celebrating earth hour everyday is very difficult, but yeah switching off unnecessary lights anytime will surely mark your contribution to make our Earth a better place in future.
P.S. : Take time to spread the information among your friends, to take off their misconception over Blackle
or
Subscribe by an email address !!
17 Comments Till Now
Wow, I saw Blackle when the person/people/whatever were just setting it up and were asking questions about layout on a forum. So cool to see that its getting some recognition
instead of saving energy, the best i think is to encourage people to use the not much energy sources like solar energy for most purposed including autombiles.the best that biggies like google and others can do is to further research the effective use of these uncoventional energy sources.
Thanks for helping end this mystery and explaining this in detail…. I’ve seen the Blackle, did a little research about it and found others as yourself that tell the truth about Blackle.
Also, check out the Green Spider - they make similar claims! Can you help with them too?
http://www.thegreenspider.com/
http://www.thegreenspider.com/save_energy.php
When It comes to computers, I am a dummy. I have to learn from those that know and understand computers. Thanks Much for this post and helping to bust the myth!
Nice post, stumbled!
@emmaS
Hey which forum it was ?? Cool that you saw it generating, however i feel its just another way of generating money.
@terrahDawn
I personally feel that there is nothing which can save much energy. These are all money making tactics by these people. Moreover quite possible exposing eyes to a single color too much, might turn us color blind
@mayank
Thanks for the stumble
I can’t remember it was some time back when I was going through a lot of webmaster forums before settling on one that I liked.
@EmmaS
No probs .. I think my google toolbar is enough .. I dont have to load any page ..and I think that way i save much more energy
Because of this misconception, it has created a easy money making business for the creator of Blackle. It has been estimated by many SEOs that he should be pocketing over thousands of dollars each day from google ads.
I have lodged a complaint awhile ago to Google about Blackle violating their adsense policy because according to Google’s adsense policy, “Publishers are not permitted to make prominent use of ‘Google Brand Features’”. But it seems Google isn’t doing anything about it. I personally think it is so unfair for other publishers that are putting huge amount of times and effort into writing quality contents for website to attract visitors and increase their income from adsense, while someone just violate the adsense policy and Google isn’t doing anything about it.
If anyone agree with me and want to stop Blackle, then just visit Google’s adsense violation contact form and lodge your complaint about Blackle. STOP BLACKLE!
Violation contact form
https://www.google.com/adsense/support/bin/request.py?search_ask=1&subtopic=&contact=rpv&main_topic=other&contact_type=11&contact_topic=Report+a+policy+violation&Action.Search=Continue
Ah, I too fell a prey for this;…
Hello, I am from Bulgaria and this article was translated in many BG blogs and I think it is very interesting. Thanks for the great read.
@Robert,
You are so true, google wont be bothered since its getting income from them …
@shanker
Hope now you are out of this
@doli,
Thanks for the kind words
@techbliss
Sorry rajesh, your comment was caught by akismet, and I was not able to check it on time. I couldnt agree more, renewable sources of energy is what we are talking about. Google is already into hybrid vehicles and is doing great for environment.
Thanks for the Info
I had heard of blackle.com (the eco friendly version of google), but now they have launched blackle games i dunno if any energy is saved, but atleast it doesnt hurt the eye, lol
Blackle is good idea, I would like google itself to be customizable as I have everything in black especially my desktop background color and IDE bg. Keeping the bg in black is good for our eye (I read it some where long time ago.)
@sammy
this post clearly mention that blackle is not related to google. Again launching games is another way of promoting blackle. Well, where big money is involved , i tend to get too suspicious
@smackall
well you can customize google .. use igoogle.
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